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Wednesday, March 5, 2008

7:30 AM – REGISTRATION, EXHIBITS, & BOOKSTORE

Visit exhibit booths of green building products and suppliers and visit the ULI bookstore for resource publications.

8:00 – 8:15 AM: WELCOME

Rebecca L. Flora, AICP, LEED AP
Executive Director,
Green Building Alliance;
2008 Board Chair,
U.S. Green Building Council
Rebecca Flora welcomes participants to Green$ense and Pittsburgh. Rebecca has been a catalyst for change in the green building market in Pittsburgh. The Pittsburgh region is one of the top cities in the United States with the highest number of LEED certified green buildings.

8:15 – 9:30 AM: BREAKFAST KEYNOTE

John L. Knott, Jr.
Chief Executive Officer,
The Noisette Company, LLC
As President/CEO and co-founder of the Noisette Company, LLC, John Knott leads the Noisette Project development team, which is collaborating with the City of North Charleston, South Carolina, in the sustainable restoration of 3,000 acres of the city’s historic urban core and areas of the former Charleston Naval Base. A third generation developer, Mr. Knott has 38 years of experience in the fields of urban redevelopment, historic preservation and community rehabilitation. He specializes in ecologically sound development, emphasizing energy-efficient design in the holistic development of sustainable communities.

9:30 – 10:30 AM:
BREAKOUT SESSION 1A OR 1B

SESSION 1A:
Panel: Green Building Products Identification and Labeling and Taking a Manufacturing Product to Green

Nadav Malin, Vice President, BuildingGreen Inc.;
Co-editor, GreenSpec Product Directory; Editor,
Environmental Building News
Cradle to Cradle... CSI GreenFormat™ EnergyStar…
GreenSpec ...Green Label Plus. Many different and sometimes competing industry standards exist for the purpose of classifying building products as “green.” How do you identify and specify green products? How do you navigate through this array of standards while avoiding “greenwash”? One of the country’s foremost green building product experts, Nadav Malin, untangles the web of competing green label measures.

John Watson, LEED AP, Manager of Water Efficiency Division, Sloan Valve Company
Sloan, the world’s leading manufacturer of water-conserving plumbing systems, ably demonstrates how a company can both produce a green building product and conduct its manufacturing and operations in a sustainable, green manner. Recently recognized by the U.S. Environmental Protection Agency (EPA) with a Green Power Leadership Award, Sloan has been able to offset 100% of the energy used in its Franklin Park, IL, facility with renewable energy. Sloan has also focused attention on reducing lighting energy and CO2 emissions at its plants, and is committed to reducing its environmental impacts.

SESSION 1B:
How to Achieve LEED Platinum via Adaptive Reuse

Thomas Taylor, Vice-President, Alberici Constructors
What is involved in turning an existing manufacturing plant into a corporate headquarters and achieving LEED®
platinum status?

Alberici Constructors converted a 50-year-old manufacturing facility into Class-A office space for its parent company, Alberici Corporation. Far from a run-of-the-mill conversion, this adaptive reuse project has become a national model of sustainable design and construction. The resulting 110,000- square-foot project innovatively reused 710 existing steel joists and cleverly incorporated a 485-foot outdoor courtyard. This approach saved nearly $1M in construction costs and diverted 10,000 tons of construction and demolition waste material from landfills.

10:30 – 10:45 AM: BREAK

10:45 – 12:00 PM: SESSION 2A OR 2B

SESSION 2A:
What are They Thinking? Green Market Trends and Opportunities

Suzanne Shelton, President and CEO, Shelton Group
The word "green" gets thrown around quite a bit. What does it really mean to consumers and decision-makers who are responsible for building budgets? What are the best messages to reach them, and who makes the decisions? Ms. Shelton will reveal findings from her firm's annual national consumer study, Energy Pulse, as well as other recently published studies, to answer this question and provide insight
into green market trends and opportunities.

SESSION 2B:
Financial Incentives for Green Buildings

Katherine Hammack, Senior Manager,
Ernst and Young
Green is no longer a luxury. Once dismissed by major developers as “too expensive,” green becomes almost a necessity as tenants,
lenders, residents, and even investors push for sustainability. With over 25 years of experience in energy and sustainability advisory services, Ms. Hammack helps clients identify tax and utility incentives to manage the risks associated with the volatile energy markets. She asserts that energy and design solutions from high-cost projects like biotech labs will quickly filter down to more mundane office and retail projects as the green movement gains traction, and that this trend – coupled with increasing public policy incentives – has huge underwriting implications for the real estate market and lenders.

AFTERNOON PROGRAM

12:15 – 2:15 PM: LUNCHEON KEYNOTE& SHADES OF GREEN AWARDS

S. Richard Fedrizzi
President, CEO & Founding Chairman,
U.S. Green Building Council
Rick Fedrizzi was appointed President & CEO of the U.S. Green Building Council (USGBC) in April, 2004. Under his leadership, the Council has embarked on a new era of growth, openness and transparency. Rick has spearheaded a number of critical initiatives, including a major refinement of the LEED® Rating system, integration and capacity building to drive growth of the Council’s 70+ local Chapters, and an internal reorganization to align the Council’s resources with its strategic goals.

The Council has undertaken a series of far-reaching initiatives, including working with the Clinton Global Initiative, the International Codes Council, and many nationwide professional associations on various new projects and programs designed to further the reach of the green building movement and drive the Council’s vision of a sustainable built environment within a generation. He has led the USGBC’s international outreach, working closely with the Minister of Construction in China to assist that country’s green building efforts.

GBA’s Shades of Green Leadership Awards highlight the efforts of distinctive persons in Western Pennsylvania who have contributed to the region’s environmental transformation through green leadership within the built environment.

2:30 – 3:45 PM: SESSION 3A OR 3B

SESSION 3A:
Marketing Green Tenant Fit-Out with Developers and Tenants;

Doug Schlauch, Director of Architecture, Facilities & Construction, UPMC
What is involved in a LEED® Commercial Interior fit-out? The University of Pittsburgh Medical Center (UPMC) has decided to move its corporate offices to the U. S. Steel Tower, the tallest and one of the most distinctive buildings in Pittsburgh. UPMC will lease five floors, occupying 185,000 square feet initially, and
will take over a total of half a million square feet within the next five years. This space will be for 2,000 to 3,000 of their 40,000 employees. What are the financial and employee benefits from choosing a green office fit-out, and how do you negotiate this with the building owner? Join Mr. Schlauch to look at this case
study first-hand.

SESSION 3B:
Sustainability on a Large Campus

Edward J. Gannon, PhD, Manager, Design Services, Pennsylvania State University

Steven Maruszewski, PE
Deputy Associate
Vice President for Physical Plant
Pennsylvania State University
Pennsylvania State University is one of the 10 largest public universities in the United States. Its 24 campuses encompass a total of 18,370 acres. How does a university of this size address green building and sustainable practices on its campuses?

Penn State has established a policy requiring all new facilities to be LEED-certified, and is developing a commissioning plan to address all new and existing buildings on campus. Its current environmental plan has the univeristy achieving a significant, double-digit reduction in greenhouse gas emissions by 2012.
The institution continues to purchase renewable energy credits and to partner with research units on new technologies such as carbon sequestration, bio-digesters and solar collector design. Find out how Penn State has continued to evolve their green building and sustainable practices.

4:00 PM: GREEN BUILDING TOURS
Bakery Square, East Liberty

Bakery Square, the site of the former Nabisco Bakery Plant in East Liberty, is a mixed-use development project that integrates historic architecture and new construction. Bakery Square will incorporate 130,000 square feet of retail, 150,000 square feet of office space, a fitness facility, 28 residential units and a 120-room Marriott Spring Hill Suites hotel. The project will seek the designation of LEED® Core and Shell and will use solar energy, wind energy and green roofs.